The Studio of Etiquette provides professional etiquette services in Dubai.
"Good manners will open doors that the best education cannot." —Clarence Thomas
The Studio of Etiquette
To many people the word “Etiquette” implies white gloves, finger bowls, children curtsying and other genteel manners that once were the hallmark of proper behavior. But few people know the actual etymology of this rather daunting word that describes a system of controversial rules that regulate social behavior.
The word literally means “a ticket” or “a card” and refers to ancient custom of a monarch selling forth ceremonial rules and regulations to be observed by members of his court. Etiquettes are critical in the business world as we spend majority of time in that environment, yet this abused in such environment as they do not see it relevant.
A recent survey on manners in the workplace found that across the nation there were common concerns. Some of these seemed to be based on an assumption that we are all free to do “our own thing” and that business relationships are not the same as human relationships.
Nothing can be further from the truth, people with jobs often spend more time with colleagues rather than family and friends.
People who are successful in their work succeed because they know how to behave in almost any situation. Their knowledge may be instinctive it maybe good result of training by parents or it is maybe learned by watching others and reading about correct behavior.
Good manners also makes good business sense. We prefer to work with those who are polite, tactful and even compassionate
Assessment & Feedback
Evaluations of current practice with actionable feedback to help organisations improve their etiquettes standards and service quality.
Alata
Alice
Open Sans
Noto Sans
Bebas Neue
Great Vibes
Rock Salt
Exo
Belgrano
Overlock
Cinzel
Indie Flower
Staatliches
Roboto Slab
Lato
Noto Serif
Open Sans
Montserrat
Ubuntu
Rubik
Delius
Amiri
Montserrat
Professional etiquette services in Dubai
Professional & Image Etiquettes
Equipping individuals with the skills to project confidence, professionalism and a polished brand. It emphasizes the importance of appearance, behavior and communication in creating positive impressions and fostering successful relationships in the workplace and beyond.
Influence Dialogues
Focuses on developing the skills and techniques necessary to engage in impactful, persuasive conversations that inspire action and foster collaboration. It emphasizes effective communication strategies that build trust, align interests and achieve desired outcomes in personal and professional interactions.
Conflict Management
Designed to equip individuals with the skills and strategies to effectively handle and resolve disputes in personal and professional settings. It focuses on turning conflicts into opportunities for collaboration, fostering positive relationships and maintaining a harmonious and productive environment
Brand Essence
Refers to the core identity and fundamental qualities of a brand that define its unique character and value. It is the emotional and intangible heart of a brand that resonates with the audience. Fostering a deeper connection and loyalty.
Relationship Management
Focuses on equipping individuals with the skills to build, nurture and sustain positive relationships in professional and personal contexts. It emphasizes effective communication, emotional intelligence and strategic engagement to foster collaboration, trust and long term success.
Client Management
Equipping professionals with the skills and strategies needed to effectively build nurture and sustain strong relationships, it emphasis on clients needs, delivering exceptional service and fostering loyalty to drive long term success for both the client and the organization.
FAQ
Why etiquette training?
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1. Poor communication skills, miscommunication or lack of clarity in emails, meetings and day to day interactions can lead to confusion, mistakes and tension
Etiquette training teaches effective communication include clear writing, active listening and appropriate responses which can help employees communicate more professionally.
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2. Lack of professionalism – employees may lack sense of boundaries or dress unprofessionally creating an unprofessional environment that may not align with the company’s image and values
Training helps employees understand appropriate workplace attire, language and behavior which in turns improves company’s overall image.
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3. Poor email and digital etiquette – sending abrupt, unclear or poorly formatted emails can come across as disrespectful or offensive.
Etiquette training on digital communication helps employees craft clear, respectful messages reducing misunderstanding and fostering better collaboration.
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4. Inappropriate or disrespectful behavior – Employees who interrupt fail to show appreciation or act insensitively can create a negative atmosphere.
Etiquette training helps employees practice empathy, respect and patience which strengthen workplace relationships and reduce conflict.
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5. Handling conflict poorly – Employees who react poorly in conflicting situations or escalate issues can create a hostile environment
Etiquette training can help manages conflicts specifically de-escalate techniques, equipping employees to handle disagreements diplomatically.
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6. Customer interaction issues – employees may struggle to convey the company’s values during interactions with clients or customers impacting business relationship or losing business and clients.
Etiquette training provides techniques for polite and effective customer interaction from active listening to problem-solving enhancing company’s reputation.
Who is Sheliza?
With 19 years in the corporate world, Sheliza has seen it all, from the bustling corridors of MNEs and Big 4 firms to the high-stakes challenges of turning around companies on the brink of insolvency. Navigating complex regulatory landscapes across Europe, Africa, and the Middle East, she has learned that success doesn’t just come from numbers on a spreadsheet alone but in conjunction with refined understanding of professional decorum, cross-cultural savvy, and effective communication, all pillars of impeccable etiquette.
As an insolvency practitioner and project management expert, she’s experienced firsthand how the right approach to client relations, team interaction, and executive-level polish can turn chaos into clarity. Her understanding of these nuanced areas is what drove her to become a certified Neuro-Linguistic Programming (NLP) coach, specialising in coaching and mentoring professionals on not only the technical aspects of project management and regulatory frameworks but also the unspoken rules of social etiquette that can make or break professional relationships.
Her true passion? Helping individuals and organisations transform from the ground up, instilling confidence in client interactions, teaching the art of subtle communication, and cultivating the kind of professional presence that resonates from the junior ranks to the boardroom. From designing tailored transformation programs to coaching executives and teams, she’s committed to elevating the service industry by empowering people with the soft skills and social graces essential for outstanding performance.
In every role she’s held, she has witnessed the value of polished etiquette and the pain points when it’s missing. Her dedication to excellence is more than a job, it’s a mission to equip others with the skills to thrive and present themselves with poise, professionalism, and a touch of elegance that sets them apart.
Your trusted etiquette expert in Dubai.
I have had the privilege of attending two of the most important and successful training sessions conducted by Sheliza. They were insightful, knowledgeable, engaging and most importantly interactive sessions with the entire team. One of the sessions talked about the importance of personal achievements and how to make those achievements a token for betterment in both personal and professional spheres of life. Sheliza always has a way of making one feel better about themselves, and in turn help in contributing better to the company's mission and overall goals.
Rukmini Basu
I had the pleasure of participating in training sessions led by Sheliza, and I cannot recommend her highly enough! From the moment the session began, Sheliza fostered an engaging and inclusive environment that encouraged participation and open dialogue. Her expertise across various topics was impressive, and she presented complex concepts in a clear and relatable manner. If you’re looking for a trainer who is not only knowledgeable but also genuinely passionate about helping others grow, Sheliza is the perfect choice. I look forward to participating in future trainings with her!
Akshay Ramma
I have attended 2 trainings conducted by Sheliza regarding communication and individual brand identity. Those trainings were very impactful and have helped me better navigate my daily challenges with communication and creating awareness as a young professional. All in all, it was awesome working with Sheliza and I wish her continued success!
Mustafa Shadid
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