The Studio of Etiquette provides professional etiquette services in Dubai.
"Good manners will open doors that the best education cannot." —Clarence Thomas
The Studio of Etiquette
The term "Etiquette" often evokes images of formal manners, but its origin refers to a monarch's ceremonial rules for court members.
Etiquette is important in the business world, but it is often ignored. A recent survey showed common worries about workplace manners. It highlighted a mistake that business relationships are different from personal ones. In fact, employees spend more time with colleagues than with family or friends. Successful people do well because they know how to behave in different situations. They learn this through instinct, parental guidance, or observation.
At the Studio of Etiquette we offer EQ Lab which customises solutions that resonate with your strategies and core values, providing immersive learning experiences grounded in etiquette. Our workshops and training sessions are designed to actively engage teams, featuring consistently interactive scenarios that necessitate real-world practice and application.
Ultimately, good manners are beneficial in business, as people prefer to collaborate with those who are polite, tactful, and compassionate

Assessment & Feedback
Assessments of existing practices with practical feedback to assist organisations in enhancing their etiquette standards and service excellence.
Alata
Alice
Open Sans
Noto Sans
Bebas Neue
Great Vibes
Rock Salt
Exo
Belgrano
Overlock
Cinzel
Indie Flower
Staatliches
Roboto Slab
Lato
Noto Serif
Open Sans
Montserrat
Ubuntu
Rubik
Delius
Amiri
Montserrat
Professional etiquette services in Dubai
Professional & Image Etiquettes
We help people build skills to show confidence, professionalism, and a strong personal brand. We highlight how important appearance, behaviour, and communication are. These factors create good impressions and help build successful relationships at work and beyond.
Influence Dialogues
This focuses on building skills for impactful and persuasive conversations. These conversations inspire action and encourage teamwork. It highlights communication strategies that create trust, align interests, and reach goals in both personal and professional settings.
Conflict Management
Created to provide individuals with the necessary skills and techniques to successfully manage and resolve conflicts in both personal and professional contexts. It emphasises transforming disputes into chances for cooperation, nurturing positive relationships, and sustaining a harmonious and efficient atmosphere
Brand Essence
The essence of a brand encompasses its core identity and key qualities that shape its unique character and value. This emotional and intangible aspect of a brand connects deeply with the audience, fostering stronger relationships and loyalty.
Relationship Management
The focus is on helping people gain skills to build and maintain positive relationships at work and in life. It highlights the importance of good communication, emotional intelligence, and strategic engagement. These skills help create collaboration, trust, and long-term success.
Client Management
Providing professionals with the necessary skills and tactics to successfully develop, nurture, and maintain robust relationships, it focuses on understanding client requirements, offering outstanding service, and cultivating loyalty to ensure enduring success for both the client and the organisation.
Why etiquette training?
1. Poor communication skills, miscommunication or lack of clarity in emails, meetings and day to day interactions can lead to confusion, mistakes and tension
Etiquette training teaches effective communication include clear writing, active listening and appropriate responses which can help employees communicate more professionally.
2. Lack of professionalism – employees may lack sense of boundaries or dress unprofessionally creating an unprofessional environment that may not align with the company’s image and values
Training helps employees understand appropriate workplace attire, language and behavior which in turns improves company’s overall image.
3. Poor email and digital etiquette – sending abrupt, unclear or poorly formatted emails can come across as disrespectful or offensive.
Etiquette training on digital communication helps employees craft clear, respectful messages reducing misunderstanding and fostering better collaboration.
4. Inappropriate or disrespectful behavior – Employees who interrupt fail to show appreciation or act insensitively can create a negative atmosphere.
Etiquette training helps employees practice empathy, respect and patience which strengthen workplace relationships and reduce conflict.
5. Handling conflict poorly – Employees who react poorly in conflicting situations or escalate issues can create a hostile environment
Etiquette training can help manages conflicts specifically de-escalate techniques, equipping employees to handle disagreements diplomatically.
6. Customer interaction issues – employees may struggle to convey the company’s values during interactions with clients or customers impacting business relationship or losing business and clients.
Etiquette training provides techniques for polite and effective customer interaction from active listening to problem-solving enhancing company’s reputation.
Who is Sheliza?
With 19 years in the corporate world, Sheliza has seen it all. She has worked in busy offices of big companies and faced tough challenges in saving firms from going bankrupt. She has navigated complex rules in Europe, Africa, and the Middle East. Sheliza knows that success comes from more than just numbers. Great etiquette involves understanding professional behaviour, cultural differences, and good communication. These are all important
Her true passion is helping people and organisations grow. She helps clients feel more confident. She teaches them how to communicate effectively. She also helps everyone, from junior staff to board members, present themselves professionally. She designs custom transformation programmes and coaches executives and teams. She is committed to improving the service industry. She empowers people with the soft and social skills needed for great performance.
In every role she has held, she has seen the value of good etiquette and the problems when it is lacking. Her commitment to excellence is more than just a job; it is a mission to help others thrive. She teaches them to present themselves with poise, professionalism, and a touch of elegance that makes them stand out.
Your trusted etiquette expert in Dubai.

I have had the privilege of attending two of the most important and successful training sessions conducted by Sheliza. They were insightful, knowledgeable, engaging and most importantly interactive sessions with the entire team. One of the sessions talked about the importance of personal achievements and how to make those achievements a token for betterment in both personal and professional spheres of life. Sheliza always has a way of making one feel better about themselves, and in turn help in contributing better to the company's mission and overall goals.
Rukmini Basu

I had the pleasure of participating in training sessions led by Sheliza, and I cannot recommend her highly enough! From the moment the session began, Sheliza fostered an engaging and inclusive environment that encouraged participation and open dialogue. Her expertise across various topics was impressive, and she presented complex concepts in a clear and relatable manner. If you’re looking for a trainer who is not only knowledgeable but also genuinely passionate about helping others grow, Sheliza is the perfect choice. I look forward to participating in future trainings with her!
Akshay Ramma

I have attended 2 trainings conducted by Sheliza regarding communication and individual brand identity. Those trainings were very impactful and have helped me better navigate my daily challenges with communication and creating awareness as a young professional. All in all, it was awesome working with Sheliza and I wish her continued success!
Mustafa Shadid